Project — Sprint / SKU 05

Web Build Sprint

A focused marketing or product site, designed and shipped in weeks — code you can extend, no lock-in.

Fixed fee

$20–40k

Duration

3–4 weeks

Engagement

Standalone — no retainer required

Start onboarding →Book a 15-minute fit call ← All sprint SKUs

The problem this solves

Why this exists

Agencies take 12 weeks and lock you into their proprietary CMS. Cheap freelancers take 4 weeks and ship code your team cannot maintain.

We split the difference: a senior dev shipping a site you can read, deploy, and extend. The code is yours, the stack is mainstream, and your team can keep going without us.

Is this for you?

Concrete fit and anti-fit

If we're not a fit, we'd rather you find out here than after a sales call.

Good fit

▹You need a real site (marketing, product, recruiting) and you don't want a design + build agency relationship.
▹You want a stack your engineering team can pick up — Next.js, React, Tailwind, MDX content. No proprietary CMS lock-in.
▹You can be decisive on copy and brand within 3–4 weeks.
▹$20k tier: focused marketing site, ~5–8 pages, contact form, analytics. $40k tier: content-rich, with CMS or MDX pipeline, dynamic content, integrations like Calendly / Resend / Stripe checkout.

Not a fit

×You want a complex web app (not a site) — that is a different scope, usually a Retainer.
×You want a logo and brand identity from scratch — we can refer you, or scope as a separate add-on.
×You want WordPress, Webflow, or Framer — we ship code-first sites; happy to refer you to specialists who do those well.
×You can't get copy approved in 3 weeks — bad fit for fixed-scope; consider a Retainer instead.

Schedule

Week by week

What happens, in order, with checkpoints. The SOW dates match this schedule.

Week 1
1. Discovery and design (4-week version)
- ▹Kickoff. Brand and content audit.
- ▹Sitemap + wireframes for all pages.
- ▹Design direction (Figma or in-code).
- ▹End of week: design accepted, copy in flight.
Week 2
2. Build core
- ▹All pages built.
- ▹Content pipeline (MDX by default; CMS for the $40k tier).
- ▹Analytics wired (Plausible by default).
- ▹Contact / lead capture wired (Resend or your provider).
- ▹End of week: staging deploy, internal review.
Week 3
3. Polish and integrations
- ▹Integrations (Calendly, Resend, Stripe checkout, etc.).
- ▹Performance and accessibility pass.
- ▹SEO basics: sitemap, robots, OG cards, structured data where applicable.
- ▹End of week: production-ready.
Week 4
4. Launch
- ▹Domain and deploy (Vercel by default; your infra on request).
- ▹60-minute handoff call.
- ▹Documentation (README, content-editing runbook).
- ▹1-week post-launch fix window opens.

Deliverables

What you have at the end

Each deliverable has a format. We don't ship slide decks instead of code.

01

Designed and deployed site

Production-ready, accessible, performant. Your infra on request (we can ship to AWS, Cloudflare, Fly).

FormatNext.js + Tailwind, in your repo, deployed to Vercel by default

02

Content pipeline

MDX gives your engineering team full control. CMS option is Sanity or Payload — we pick with you at kickoff.

FormatMDX in your repo (default) or CMS ($40k tier)

03

Analytics

Privacy-friendly and GDPR-clean. We can wire GA4, PostHog, or others on request.

FormatPlausible by default, wired and verified

04

Contact / lead capture

Submissions land in the destination of your choice (email, Slack, CRM via webhook).

FormatResend or your provider, with a server action

05

SEO basics

The foundation. Not a full SEO program — that is a separate engagement.

FormatSitemap, robots, OG cards, structured data

06

Source code with documentation

Your team can deploy a content update without us. The handoff call walks one of your engineers through it.

FormatRepo + README + content-editing runbook

07

1-week post-launch fix window

Bug fixes and small adjustments after launch. Not a maintenance contract.

FormatAsync, included

What you provide

Concrete dependencies, not 'share relevant info'

If these aren't in place, the ship date moves. We say so up front.

▹A named decision-maker on copy and design (~5 hours/week).
▹Brand assets (logo, colors, typography) — or an explicit decision to defer brand creation to a referral partner.
▹Final copy by end of week 1 (3-week version) or end of week 2 (4-week version).
▹Domain access for DNS.
▹Decision on hosting at kickoff.
▹Engineering contact for handoff (1 hour at end of project).

Out of scope

What this does NOT include

Read this. If something you assumed is here isn't, raise it on the fit call before we sign.

×Logo and brand identity creation (separate scope or referral).
×Ongoing maintenance — that is a Retainer.
×Custom CMS development beyond Sanity / Payload defaults.
×Migration of legacy content (we will scope a separate sprint if you have ten years of WordPress).
×Paid ads or SEM setup (separate scope).
×A/B testing infrastructure (separate scope).
×Any work not expressly listed in the weekly schedule or deliverables above.

Success looks like

One paragraph, plain English

Day 21–28, your new site is live, your team can deploy a content update without our help, and your contact form is dropping leads where you need them.

What happens after

Common post-sprint paths

What clients typically do after this sprint ships. None of these are required.

▹1-week post-launch fix window included.
▹Many clients add a Retainer for ongoing site work and new pages.
▹Some convert to a separate sprint for ads, CRM, or analytics depth.

Pricing and terms

What it costs and when you pay

The same numbers appear in the SOW. No bait-and-switch on the legal.

Fixed fee: $20,000 USD (focused marketing site) or $40,000 USD (content-rich, integrations). Mid-tier ($25–35k) priced per scope at SOW.
Payment schedule: 50% on signing, 50% on final delivery.
Net terms: Net-15 from invoice date.
Cancellation: Cancel for convenience: you owe work performed plus 25% of the unbilled remaining fixed fee. Cause-based termination follows the MSA.
Founding-client discount: Up to 20% off, first 3 months only, capped to the first 3 clients to sign at any tier.

FAQ